Circle K South Atlantic
Peaches & Pine

Circle K South Atlantic
Peaches & Pine

Peaches
& Pine

Circle K

South Atlantice

TIMELINE

2 weeks

PLATFORM

Annual Tradeshow

Event Signage

TOOLS

Adobe Illustrator

Adobe Photoshop

MY ROLE

Branding

Concept Artist

The Brief

Create a graphics package to brand their Peaches & Pines annual event at a resort. The work will be designed to celebrate the beautiful surroundings of this low key resort while communicating CKSA strategic direction.

Scope of Work

  • Create a graphics package to brand the Peaches & Pine Annual Event

  • Design communication elements

Goal

  • Create a communication system for the events, trade show sessions, dinners and outings

Measuring Success

  • Successful event where the communication is clear

Conceptualizing the Campaign

This concept takes inspiration from the resort and surrounding location. Using softer tones, light textures and subtle typography, ideas of relaxation, tranquility and the beach are communicated in the overall design. The logo uses a serif font, with a simple arrow graphic to indicate direction as well as a nautical feel.

Next Project

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© 2024 Designed by Camille Gillman in Framer. All rights reserved.

© 2024 Designed by Camille Gillman in Framer. All rights reserved.

© 2024 Designed by Camille Gillman in Framer. All rights reserved.