TIMELINE
8 weeks
PLATFORM
Instore & Forecourt POP
TOOLS
Adobe Illustrator
Adobe Dimension
Adobe Photoshop
MY ROLE
Concept Artist
The Brief
My team partnered with Circle K’s global team to create a strategic design system to support their food pilot initiative to test in-stores.
Scope of Work
Create a design system to test in various stores, so by the end of this design study the work will be packaged in an easy to understood branded tool kit for future rollout
Goal
Design a system resulting in a new way to talk to the Circle K shopper
Introduce innovative POP ideas
The work will create disruption in the shopper’s journey in strategic ways
Measuring Success
Increased foot traffic in stores featuring the new imagery
Increased sales of the menu items featured and/or of the food service areas in general
Improved perception the consumers have of the store
Conceptualizing the Campaign
Highlighting the existing art, I introduced a curved shape to create appeal and impact. Within the shape, the “Fresh food, fast” tagline draws the attention of the viewer while the oversized imagery highlights the new array of food offerings. Whether forecourt or in-store, this conceptual package will pique interest and create the necessary impact.
